Hey 👋 I'm Linh
Performance MKT LeaderCRM & AutomationGrowth & Optimization
Digital Marketing & Growth Lead with 9+ years of experience building full-funnel growth systems across real estate, OTT, FMCG, beauty, and agency environments.
I turn media, customer data, automation, and analytics into measurable growth systems. My experience includes scaling paid users by 100% year over year, managing performance budgets of up to $50K per month, and reducing lead response time by 50% through CRM automation.
View ExperienceExpertise
How I Drive Growth
Performance Marketing & Growth Strategy
Plan and optimize full-funnel acquisition across Meta, Google, TikTok, and Zalo - from media and landing pages to conversion and retention.
Up to $50K/month managed
CRM & Marketing Automation
Design lead scoring, nurturing, distribution, and sales handoff in HubSpot and Bizfly, supported by Zapier workflows that improve speed and conversion.
50% faster lead response
Data, Tracking & Attribution
Build measurement frameworks with GA4, Google Tag Manager, AppsFlyer, and Clevertap, plus real-time dashboards in Looker Studio and Supermetrics.
Real-time performance visibilityAI-Enabled Growth Operations
Use ChatGPT, Gemini, Gamma, and Canva AI to accelerate content production, campaign testing, analysis, and reporting while keeping strategy human-led.
Faster testing and execution
Selected Work
Growth Systems & Campaign Impact
Core Skills
My Growth Toolkit
Professional Experience
Growth & Marketing Automation Lead (Real Estate)
Southern Homes Vietnam
Lead full-funnel growth across ads, landing pages, CRM, and sales for major real estate projects. Implement CRM automation, real-time dashboards, and AI-assisted campaign operations.
Digital Marketing - FPT Play
FPT Telecom
Led performance and content teams, managed $30K-$50K monthly media budgets, built cross-platform tracking, and optimized acquisition and retention for subscription growth.
Digital Marketing Planner & Marketing Executive
VitaDairy • OMD Vietnam • Francia Beauty • Climax
Managed multi-channel and multi-brand campaigns across FMCG, agency, and beauty; exceeded KPI targets, increased online revenue by 10%, and achieved about 30% profit-margin optimization.
Education & Certifications
Bachelor of Accounting
College of Finance and Customs
Built a strong foundation in financial thinking, commercial performance, and data-informed decision-making.
Advertising Platform Certifications
Google Ads & Facebook Ads
Certified knowledge in paid media planning, campaign setup, optimization, and performance measurement.
Applied Professional Marketing
BMG
Applied marketing strategy, planning, and execution across business and customer-growth contexts.
Experience Across
Brands & Projects I've Worked With
Results That Matter
Selected Impact
Reviews On
2,000+ Qualified Leads / Quarter
Built a full-funnel growth system that generated 2,000+ qualified leads per quarter, reduced cost per lead by 10%, and improved sales response time by 50%.
Reviews On
+100% YoY Paid-User Growth
Scaled paid users by 100% year over year while reducing CPI by 15%, improving retention by 5%, and maintaining a 5-7% free-to-paid conversion rate.
Reviews On
~30% Profit-Margin Optimization
Managed campaigns for major consumer brands and achieved approximately 30% profit-margin optimization.
Let's Build Measurable Growth
